Just
when this whole flaccid business of "Nu-Metal" and "Rap-Rock"
seems to be winding down here comes a new crop of bands looking
to sponge up what gravy still slops over that musical plate's
edge. Unjustly lumped in with this last round of boardroom
bred bands is PRESSURE 4-5 who have already begun to set themselves
far apart from the pack.
Though
they will carry the "Nu-Metal" tag for a while PRESSURE 4-5
dive fathoms deeper on each track of their "BURNING THE PROCESS,"
disc than any of these "Yo-Dog" clowns ruining Hard-Rock music
could on an entire release. Not only can P4-5 take your mind
deep they manage some soul doctoring and ass kicking as well,
this being best evidenced by their radio/MTV infiltration
via the single "Beat the World." No, not Metal but you won't
hear a DJ scratching or a rapper rapping which makes P 4-5
infinitely harder than the competition and a welcome alternative
to LINKIN PARK.
Having
caught the California quintet set up, knock down and wipe
out an initially skeptical Ozz-Fest audience this past summer
I jumped at the chance to sit and speak with vocalist Adam
Rich about where P 4-5 are coming from and where it is they
hope to go.
DAVID
LEE: You guys have been kickin' around on tour for a while
now, through Ozz-Fest and more but it is only now that you
seem to be getting some wider attention?
ADAM RICH: "Yeah, Ozz-Fest was such a great experience
for us. Being a new band, I just can't think of a better way
to get your name out to all of the Hard-Rock crowd than playing
with twenty of the biggest Hard-Rock bands in the world.(laughs)
We are just huge fans of all of these bands to start with,
like PAPA ROACH and TAPROOT and all of those bands. We never
thought that we would get to be on that level but to be on
tour with them is just something else. We got to be friends
with them and sort of learn a lot from all of these bands
just by watching them every day. It was really a big deal
for us as musicians and performers. That was our first major
tour and we got a chance to play in front of like 5000 people
every day so it was like a Rock and Roll boot camp for us
really, we learned a lot and made a lot of good friends."
Its
like paid schooling then?
"Well, not paid but. . ."
Yeah,
but the benefits would seems to be worth the investment?
"Oh, yeah. I hope we get a chance to do it next year."
Where
you not signed at the time you got booked to do Ozz-Fest?
"Actually, we got signed in November of 2000 with Dreamworks
which is the most amazing label. We have friends on other
labels and though we are not selling millions of records,
yet, they treat us with tons of respect and give us some very
good guidance. The y are really artist friendly and they ask
us what we want to do and then they gives us tips on how to
do it right so it is a really unique experience and they don't
sign a million bands a year and see which one hits and then
dump all the other ones, they sign fifteen or twenty bands
a year and then really work on developing them. The classic
example of this is a band called THE EELS, I mean, they haven't
had a hit since their first album but they have done three
more because Dreamworks supports them and believes in what
they do and I don't think that they have ever dropped a band."
ROLLINS.
"Yeah, but that was their (ROLLINS) decision. That was
another cool thing actually, they gave ROLLINS that choice.
They could have been like, "Nope, you are staying with us"
or "Nope, you are leaving" but Dreamworks is just a really
cool label that seems to do things differently."
That is definitely cool that you have found a happy home with
those guys, I do know that there were others on Ozz-Fest that
kind of dug what you guys are doing, in fact it was at the
insistence of Elias Soriano of NONPOINT that I made it a point
to see your set. It must be encouraging to have other bands
turning people your way?
"That is so cool! He is a really good friend of mine
but it is so cool that he would do that. Those guys were one
of the bands that we really hung with a lot on Ozz-Fest."
Well, after all of that you did manage to actually put out
a record, do you want to talk about that a little?
"Absolutely! It is called "BURNING THE PROCESS" and it
came out October 2nd of last year. It is, we wanted to make
a record that reflected our love of Hard-Rock music and it
is sort of Metal though we don't really describe ourselves
as Metal. I think that we are a bit more Hard-Core than Metal
really, like New York style Hard-Core that is. We have a lot
of people say that they hear a lot of things like HELMUT and
QUICKSAND so we are not so much Metal as we are a Heavy Rock
band. Lyrically we tried to just not be the same as a lot
of the other crap that is out there right now. There are so
many Hard-Rock bands and so many of these "Nu-Metal" bands
out there that lyrically are just screaming or chanting these
Rap catch phrases that have no meaning to them. I wanted to
write some lyrics that had some meaning to them, lyrics that
were meaningful to me and hopefully people can take something
from that. Also, we wanted to distance ourselves from the
almost dead Rap-Metal scene. Personally, I think that stuff
is all fading out but we wanted to definitely distance ourselves
from that and there is no Rapping going on here. We are all
about writing new Heavy-Rock music and trying to do our own
thing with that."
I would certainly agree with the assertion, hell I rejoice,
that the whole Rap/Rock thing is tapering off. Kid Rock's
record is a relative dud and LIMP BIZKIT is kaput so maybe
it is time for some real Rock music again? Should we hope?
"That kind of says it all for the Rap/Metal thing,
doesn't it? I think it is headed down and that is a good thing
because I think that there is a side of Rap that is just not
very creative and it is that side where it is like, "Who can
come up with the next hip catch phrase" and there is nothing
meaningful there, no lyrical content. Bands like INCUBUS and
HOOBASTANK and STAIND who actually have something to say,
I guess I hope that the music kind of goes in that direction."
With all of that said you have been on some tours with those
kinds of bands, sadly the Ozz-Fest had a lot of that on it.
"Yeah, in fact, we just finished a tour with ALIEN
ANT FARM and that was sort of that scene and they were playing
larger halls, 2000 seats, and ALIEN ANT FARM are a really
cool bunch of guys and they were open to whatever it was that
we wanted to do. It was like, they don't have a huge stage
production and we were not like over in the corner having
to play our set and we did what we needed to do but I think
that it is really important that you make friends with different
bands because you never know who is going to be huge and if
you make friends with as many bands as you can then you never
know, one of them might take you out on a great tour with
them. That is kind of what happened with HOOBASTANK actually.
We did our first tour, after we finished our record, with
them in June, right before Ozz-Fest and we were out with them
for about three weeks and it was a really shitty tour. They
were the first band, we were the second band and this band
called CKY was the third band and we just played to nobody
for three weeks and we just totally made really good friends
with them and shared some good experiences and fun times and
now they are selling twenty thousand records a week and they
can say, "We want PRESSURE 4-5 to come out and tour with us"
and they can get it done so being able to make those relationships
with other bands really can pay off."
Have you noticed a lot of bands coming in and out of you general
orbit? I mean, bands seem to come and go incredibly quickly
these days, in months or less sometimes.
"I have not seen a lot of bands doing that because
the scene that we are really in right now have a lot of the
more established bands in it. As far as the Rap/Rock thing
and us it is kind of like I think that LINKIN PARK is kind
of like the last band that made it in there, you know? I really
like LINKIN PARK and I think that they are a really great
band but I think that they are the last vestiges of Rap/Metal.
I think that they do stuff that is really cool with the music
and there are not a lot of new bands that are coming out and
doing that now. That genre has just kind of been tapped out
and I think that what we might see is a lot of those bands
just coming out with some straight forward Rock records and
not trying to cross up the styles so much. It is a whole different
thing to create something new than to borrow from a bunch
of different styles and I know that is kind of a weird thing
to say for us because it is not like we were the first band
to ever pick up guitars but we just try to go in a slightly
different direction."
Have
you noticed more friends calling you to help their band out,
friends that may have been in competing bands in your hometown?
"We have pretty much made friends with everyone that
we have been out with unless someone is really rude or something.
Nothing out of the ordinary really, I mean, we have always
been cool to other bands and most have been cool to us. Whether
you like another band's music or not you never know who is
going to take you out on tour or who you are going to be friends
with and that is just something that is important to us. I
don't know that I have noticed anything really unusual like
that. It is really cool that bands are talking good about
us because it makes us feel like we are doing something special
it is like, when TRL thinks that you are cool that is one
thing but when actual musicians speak well of you that is
a whole different thing. Musicians don't respect a lot of
the stuff that is on TRL and a lot of musicians think that
stuff on the radio is not good musically so when musicians
say that they like us it obviously feels good."
When
you finally got to the point of tracking this album did it
all go down the way you wanted it and does the final product
sound as you expected it would?
"We went in with Jay Baumgardner who is just a really
great producer. I don't know if we will ever get a chance
to work with him again because he is so busy but he does really
know his stuff and his whole thing was that he would give
us suggestions and if we liked 'em we could take 'em and if
we didn't we didn't have to and he was not the kind of guy
who would say, "It is my way or the highway." He knows how
to get really good sounds and was a really great guy to work
with and making this record with him really wasn't that difficult.
We went in and we had like four weeks when we did the pre-production
and we actually wrote like four songs in that period of time.
He actually helped us cut the fat off of them here and there
and we were able to just go in and make our record, which
is another great thing about our record label, they allowed
us to go and do that. People from the label would just come
down and hang out with us and just listen to the songs and
it was just like they wanted us to see that they were there
for support."
Do they get you free passes to Disney?(laughs)
"(Laughing) we actually were to go through the Universal
back lot and drive on those golf carts but it was raining
the day we were supposed to go so we couldn't actually do
it. ALIEN ANT FARM got to do it though and they told us all
about it. I think we might be planning a secret trip back
there someday just to do that! ALIEN ANT FARM would go around
and mess with the people who were riding on the trams, you
know, the tour trams, they are nuts!"
There was actually a PRESSURE 4-5 disc out before this one,
wasn't there?
"Before this album we put out one six song EP and then
we had two more EPs before that and we just sort of sold those
on our own and did the whole indi thing. We had a shitty van
and would play shows all over California and Arizona and we
pretty much had a steady run on the club circuit in California
for like two years. We built up a decent fan base there and
eventually those demos got into the hands of the right people.
Our whole school of thought from like about six months after
we started the band when we sat down and had a really serious
discussion was that everyone wanted this to be a serious effort
and to make it happen for us and do this for a living and
so we never looked back from that point on. We just worked
hard and sacrificed and eventually got a record deal."
Did many of the songs that you had on those early demos get
re-used for this record?
"The first EP that we put out, none of the songs from
that one got put on this record but a few of the songs from
the other demos and EPs made it on. We felt like our style
had evolved so much from the point when we had made that first
one that those songs really didn't belong on this new album.
It was like, we had all of these new songs and we were just
like, "Let's just use the new songs." We were trying to develop
our sound and that is what we managed to do with the songs
on this album, basically. I think that every band tries to
mature their sound through their existence, you know? We didn't
want to make the same record again and I think that maybe
we will try and do the same thing on the next one too. That
is a big goal for us, to never make the same record twice
because you just get pidgin holed."
Nearly every new band that gives and interview likes to mention
how they "are all brothers" and "we are all equal in this"
but it rarely ever works out that way. Here is your chance
to say the same but maybe explain why you think you are different
from these other upstarts.
"It is pretty interesting the way that you ask that.(laughs)
As far as a band, I think that we get along better than any
band that I know. I know that I may be jinxing myself by saying
that but we do just get along so well. There are no big personality
disorders with us or anything. We have a thing where if anybody
has anything to say you HAVE to talk about it. Everything
is completely democratic in this band so far and that is the
way that we would like to keep it. The songwriting process
is reflective of that as well, it is all democratic and we
all have a say. I think that in bands where there is one person
that is writing all the music, well then roles and boundaries
start to be drawn between band members. It is like, "Oh he
is the songwriter and he gets all of the publishing money
so. . ." and it just becomes like a battle and that is when
other bad things happen. It is all when bands start to create
boundaries but we have survived the last six months of touring
in a van so we have been closer than any band that you could
imagine and there have been no fights and everyone is still
doing good but we do have our "down" times but then again
we have our "up" times, all bands do. As far as I can see
there are no problems with people in our band as far as the
relationships go anyway."
So if somebody uses your toothbrush you will be able to deal,
right?(laughs)
"(Laughing) Oh Man! "Don't touch my socks!""
Or underwear!(laughs)
"No way man, that stuff is sanctified on the road."
What about relationships outside of the band? Girlfriends
and such?
"Yeah, some of the guys have girlfriends and it is tough
to be away from the people who you are close to but the people
who are family members and girlfriends, they really seem to
support us one hundred percent and they understand that we
are trying to accomplish something with this band. I mean,
this is a unique experience for everybody and they are such
a big part of your life that they are all having fun too so
we get nothing but support. It is taxing on a relationship
to be gone all of the time so sometimes you just have to fly
them out and be with them for a few weeks to keep it all together."
Now, especially with all of this Internet technology, it is
hard to enjoy, lets call them "distractions," on the road
because within two hours of leaving some chick you met in
Dallas she has a full report posted on a dozen websites letting
everyone know how long it is, (laughs), or not! So, that has
to be a killer for road testing relationships?
"Man, the message boards have been like death for
us!(laughs) The message board is the worst because people
that you just meet while you are hanging out or signing stuff
will go on the web site and say, "Oh, so and so is so sexy"
and things like that and the girlfriends are like "What is
this!" and we are like, "What? I just talked to this person!"(laughs)"
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