Detroit's
Arizing is one of the most appealing rock bands that you probably
have never heard of. While big in Michigan, this quintet of
post-college age kids has yet to make the national scene.
But, with the release of a four song EP called Advance, their
brand of sugary sweet emo rock is sure to tempt kids across
the country.
Much
like the group Watashi Wa, Arizing takes post-hardcore emo
music and injects it with a huge helping of melody. The result
is ear candy that appeals to pop, rock and emo fans alike.
This is not to say that the band is making chick music; Arizing
proves that they can amp things up on two of the four tracks
- "Pinky Swear" and "Sour Patch Kid" - but throughout melody
is key.
The
one song that doesn't quite fit the prototype that Arizing
molded is "The Big L". While it is still heavy on melody,
rather than using a rock back for it, the band uses electro
pop rock a la late '80s-era Cure.
At
just four songs, Advance is more of a tease than anything
else. Arizing has only the barest bones of a blueprint laid
out before them and what they build from it will determine
if kids around the country tune in.
|