Dark New Day burst
onto the scene seemingly from out of nowhere with mainstream
rock radio appeal and immediate success. Dive a little deeper
and see that it is made up of members from B- and C-level
rock bands Stereomud, Double Drive, Sevendust and a few
guns for hire.
They all came together and wrote an album of easily devoured
rock that major labels (like Warner Bros, who put out this
disc) love. Every song is formulaic with angst and hooks,
angst and hooks, and more hooks. Label people love this
because they can put the album out there, blindfold themselves
and pick a random track and get the airplay they crave on
all of the mainstream stations in major markets. Rock like
this is the reason why major market rock radio is a dying
breed and more and more people are converting to satellite
radio.
There is nothing technically wrong with Twelve Year Silence.
It is well-produced modern rock in the vein of a Puddle
of Mudd, Nickelback and Saliva. You can’t help but
drum or hum along with the songs. The rhythms have been
ingrained into the heads of radio listeners for years.
Simply said, Dark New Day’s Twelve Year Silence is
disposable corporate hard rock that is sure to sell plenty
of copies in Walmarts across America. There is nothing groundbreaking,
but nothing was intended to do such. This is music to make
a quick buck for the band and the label, and is sure to
do just that.
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